“Luxury prêt is our signature strength”
With a strict selection process in place and intense competition from established designers, a PFDC showcase is often a rare achievement for aspiring fashioners....
Fashion label ‘Nayna’ goes solo in Lahore
Sama Arif of Nayna celebrates 13 wonderful years in fashion with a comprehensive presentation of contemporary prêt and luxury couture which depicts her high-end...
A launch of luxury, a hub of convenience
To the delight of the fashion-conscious Lahori buyers, another shopping plaza Central Avenue has opened its doors at the farthest end of Noor Jahan...
Lahoris spoilt for choice: High street fashion stores galore!
The fashion scene of Lahore is becoming busier. Apart from PFDC’s The Boulevard – which stays in the news because of the fashion weeks...
Making ideas happen
It’s official. The time is ripe for the expansion of Mehrbano Sethi’s Luscious Cosmetics. One may have an inherent talent, but honing one’s skills...
Stitches in time
The team: Fatima Raja, Kamran Azim, HSY, Roshaneh Zafar, Jalal Salahuddin, Zainab Saeed and Anam Tanweer.
Roshaneh Zafar collaborates with HSY to celebrate 20 successful...
Here’s everything that went down at the 15th edition of HUM...
Pantene Hum Bridal Couture Week ’17 ended with a bang!
Always high on glamour, the 15th edition of Bridal Couture Week held in Lahore displayed haute couture...
Winter Hair Care
The arrival of a new season oft coincides with a style and wardrobe make-over. A new hairstyle is the best way of updating your...
All about the glam world
This week, You! talks to Sana Butt, based in Lahore, who talks about the current hair and makeup trends...
Lahori culture has a desi vibe...
The buzz in the market
Lawn is a favourite fabric in our region perhaps owing to our extended summer season. Brand war begins in February when winter has not...
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